Do you normally go blank when you want to start writing a sales letter? Do you have practicable ideas that usually don’t come together when writing? If your answer is yes, you are not alone as these are common obstacles that many business owners face.
These seven guides can help you write dynamic and effective sales letter.
- Write like you are the Customer
This is the most important and yet overlooked aspect of writing an effective sales letter. Most business owners write sales letter with the mind-set that profit must be made. To write a convincing sale letter, you must imagine yourself as the customer, write what you think the customer wants to hear and know and not what the seller want to say.
Proffer solutions to the customer’s problem. The main concern of the customer is to fulfil his desires or need and not to add more money to your bank account.
Most prospecting letters are as boring as the sales letter templates being downloaded from many websites online. As a sales letter writer, you have no excuse to be boring. Your sales letter is an opportunity to showcase the solutions and answers that your readers need.
- Organize Things
Just like the term papers of high school, sales letters need an introduction, the body and a conclusion. Tell the reader why you are sending the letter in the introduction. Your “sales pitch” is the body where you will convince your reader that this is an irresistible offer. Bring your points together in the conclusion and ask the reader to take advantage of offer. Wrap it up perfectly with conclusion.
- Make your Letter easy to read:
Many sales letters are never read and are thrown away like waste tissue papers because of their complicated appearance. Avoid making your sales letter look complicated.
Follow the guides below to make your sales letter easy to read.
- Just as you normally speak, write in a conversational style; using formal tones is mostly unnecessary in sales letters.
- Make use of short sentences. Your sentences will get shorter when you start using informal tones.
- Compose short paragraphs. People prefer to have breaks in their reading. If it doesn’t sound natural and flow smoothly, rewrite it.
- Edit and then re-edit your letter. Apart from being difficult to read, grammar errors and misspelled words destroy the effectiveness of your letter and its credibility.
- Attract your reader’s attention
Ads are not the only place you can use headlines. You can also use headlines in letters to tell readers something they want to hear and know in a bold way that grabs their attention.
- Get your readers interested
Bring the sales letter to life with a steady flow of interesting information. Write in an active voice to get the reader interested in the letter. Encourage readers to continue reading by building on your paragraphs and sentences. All sentences need to be interesting to avoid boredom setting in as the reader read.