Sales letter is a kind of formal letter that is written to persuade a customer to buy a particular product or service. It is an important part of marketing: it is sent by an advertiser as a “direct mail” to a potential customer and mostly in form of emails or webpage since the advent of the internet. It is mostly written when the product or service involved worth so much. Like all other letters, it contains introduction, body and conclusion.
The introductory part is characterized by giving the customer great regard since the aim of the letter is to attract the customer. Then you make reference to the product (s) which the customer wants to purchase. The body gives the customer, information about the product. Testimonials from other customers who patronise the firm are also stated in the body.
The conclusion is intended to fully capture the customer’s heart to purchase the product.